Bored by the lack of innovation, Darin Dennee, founder and president of San Diego USA-based Initium Eyewear, set out to create Initium sunglasses to offer an alternative to the established eyewear brands. He succeeded. Initium has a unique rock music and lifestyle infused aesthetic that is at odds with the overstated glamour of today.

Initium eyewear offers a balance of new ideas and reintroductions of classic silhouettes without comprising their individual ideal: crafted by artists and musicians, for artists, musicians and fans.

Iris Optical has carried Initium sunglasses since April 2007.