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privacy policy

Iris Optical Limited ("we" or “us”) are committed to protecting and respecting your privacy.

This policy (together with our terms of use and any other documents linked to in our terms) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

This privacy policy (the “Policy”) applies to personal data that we collect from you. . We do not knowingly collect data relating to children.

It is important that you read this Policy so that you are fully aware of how and why we are using your data.

The Policy consists of the following sections:

  1. Important Information and Who We Are
  2. Changes to This Policy and Your Duty to Let Us Know of Changes
  3. Personal Data We May Collect From You
  4. How We Collect Your Personal Data
  5. Uses Made of Your Personal Data
  6. Disclosure of Information
  7. Security
  8. Maintenance and Retention of Personal Data
  9. Other Websites
  10. Cookies

1. Important Information and Who We Are

The data controller who is responsible for your personal data is Iris Optical Limited, 6 Maguire Street, London, SE1 2NQ.

If you have any questions or concerns relating to your personal data or this Policy, please contact us using the following contact details:

Postal address: 6 Maguire Street, London, SE1 2NQ

Whilst you have the right to make a complaint at any time to the Information Commissioner’s Office (www.ico.org.uk), we would like to have a chance to deal with any concerns before you approach the ICO.

2. Changes to This Policy and Your Duty to Let Us Know of Changes

This Policy was last updated on 14th May 2018. We may need to make updates or changes to this Policy from time to time. We will inform you of any such changes.

Please let us know if your personal data changes during your relationship with us so that we can update our records.

3. Personal Data We May Collect From You

Personal data means any information about an individual from which that person can be identified. We may collect, use, store and process the following types of personal data about you:


We may also collect, use and share Aggregated Data such as statistical or demographic data. Aggregated Data may be derived from your personal data but is not considered personal data as it does not directly or indirectly reveal your identity. If we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Policy.

4. How We Collect Your Personal Data

We use different methods to collect data from and about you, including through:

Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you


Automated technologies or interactions. As you interact with our website, we may automatically collect Technical Data and Usage Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. Please see below for further details.

Third parties. We may receive personal data about you from various third parties:

(a) We may receive Technical Data from:


5. Uses Made of Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data:


Generally we do not rely on consent as a legal basis for processing your personal data other than in relation to (a) our use of Special Category Data to produce our products; and (b) sending third-party direct marketing communications to you via email or text message. You have the right to withdraw consent to our use of this data at any time by contacting us.

We have set out below a description of all the ways we may use your personal data, and the legal bases we rely on to do so. Note that we may process your personal data for more than one lawful ground. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

Purpose/Activity Type of data Lawful basis for processing including basis of legitimate interest
To register you as a new customer
  1. Identity
  2. Contact
Performance of a contract with you
To process and deliver your order including:
  1. Manage payments, fees and charges
  2. Designing and producing our products and delivering them to you
  3. Refining and developing our internal eyewear product development design process
  4. Collect and recover money owed to us
  1. Identity
  2. Contact
  3. Financial
  4. Transaction
  5. Marketing and Communications
  6. Special Category Data
  1. Performance of a contract with you
  2. Necessary for our legitimate interests (to produce our products in accordance with your requirements and deliver them to you and to recover debts due to us)
  3. In respect of Special Category Data only, on the basis that you have given your explicit consent to our use of your data for this purpose
To manage our relationship with you which will include:
  1. Notifying you about changes to our terms or this Policy
  2. Asking you to leave a review or take a survey
  1. Identity
  2. Contact
  3. Profile
  4. Marketing and Communications
  1. Performance of a contract with you
  2. Necessary to comply with a legal obligation
  3. Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)
To enable you to participate in a prize draw, competition or complete a survey
  1. Identity
  2. Contact
  3. Profile
  4. Usage
  5. Marketing and Communications
  1. Performance of a contract with you
  2. Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)
  1. Identity
  2. Contact
  3. Technical
  1. Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
  2. Necessary to comply with a legal obligation
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you
  1. Identity
  2. Contact
  3. Profile
  4. Usage
  5. Marketing and Communications
  6. Technical
Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences
  1. Technical
  2. Usage
Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
To make suggestions and recommendations to you about goods or services that may be of interest to you
  1. Identity
  2. Contact
  3. Technical
  4. Usage
  5. Profile
Necessary for our legitimate interests (to develop our products/services and grow our business)

SPECIAL CATEGORY DATA

We use health data solely in connection with the processing and delivery of your order, specifically in connection with the production of our products. We process this data on the basis that you have given explicit consent to such processing for this purpose. You have the right to withdraw your consent to our use of this health data, as explained in further detail below.

Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

MARKETING AND OPTING OUT

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you. For the avoidance of doubt health data is only used for the purposes of processing product orders.

You will receive marketing communications from us if you have requested information from us or purchased goods or services from us or if you provided us with your details when you entered a competition or registered for a promotion.

We will not share your personal data with any third party.

You can ask us to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at any time.

Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product/service purchase, warranty registration or other transactions.

6. Disclosure of Information

We may have to share your personal data with the third parties set out below for the purposes set out in the table in above.


We require all third parties to respect the security of your personal data and to treat it in accordance with the law.

We may disclose information if legally required to do so, if requested to do so by a governmental entity or regulatory authority, or if we believe in good faith that such action is necessary to comply with legal requirements or process, prevent a crime or protect national security.

If you engage, or we reasonably suspect that you are engaging, in any illegal activity, we may disclose your personal information, to the extent we determine in our sole discretion is necessary to cooperate with appropriate authorities.

7. Security

Although the transmission of data over the internet may be subject to intrusion, we protect your personal data by ensuring we have implemented appropriate physical, electronic and procedural safeguards to avoid unauthorised access or disclosure, accidental loss, use, alteration or destruction of such Information.

Where we engage third-party contractors, as far as is necessary, we may share Information in order for such parties to perform services on our behalf and in accordance with enforceable confidentiality obligations.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

8. Maintenance and Retention of Personal Data

You have certain rights in relation to your personal data. Please contact us by email, should you wish to:


We may need to request specific information from you to help us confirm your identity and ensure your right to exercise any of these rights. This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex in which case we will let you know and keep you updated.

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.

We retain Special Category Data which we collect as a result of performing an eye-test instore for 10 years based on advice from the College of Optometrists.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

IP Address

We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration. This is statistical data about our users' browsing actions and patterns, and does not identify any individual.

9. Other Websites

This Policy applies to our services only. The Site may contain links to third-party websites, plug-ins and applications over which we have no control. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We are not responsible for the privacy policies or practices of such other websites and we encourage you to review the privacy policies, if any, on all such websites.

10. Cookies

Cookies are small amounts of information which we may store on your computer. Cookies make it easier for you to log on to and use the site during future visits. They also allow us to monitor website traffic and to personalise the content of the Site for you. You may set up your computer to reject all or some cookies although, in that case, you may not be able to use certain features on the Site. If you do not wish to receive cookies in the future, please let us know.

The following cookies are used by us:


We reserve the right to modify this Policy from time to time.

Dated 14th May 2018.