Established in 1997 by Robert Morris (William is his middle name), William Morris London wears its Britishness on its sleeve. The antithesis of a 'corporate' brand, the care and pride in its designs lends the brand a family vibe that it's rightly proud of and careful to protect.

The company still has the (extremely dapper) Robert Morris in the driving seat - ably assisted by a great guy we've known for years - and we'd love to see their success continue.